Reviving Tradition: Ghana's Vibrant Fashion Renaissance By 6 Local Designers
By Tawiah Mensah
Ghana's fashion scene is a captivating fusion of the past and the present. While we embrace the Ghanaian tradition, our fashion also explores contemporary influences. From everyday attire that tells a story to special occasion threads that dazzle. Let's journey through the world of Ghanaian fashion, exploring the local designers that are gradually replacing kanta, fake designer wear, and “obroniwawu” (Dead White Man’s Clothes).
1. Free the Youth – Luxury Streetwear
Free the Youth is a luxurious streetwear brand that has taken Ghana by storm. Worn by celebrities like Kwesi Arthur, Stonebwoy, and La Meme Gang, this brand combines urban style with an artistic representation of the history of Ghana. From their Kwame Nkrumah-themed T-shirts to their “No Taxis Allowed” shirts. To get your hands on their exclusive pieces, visit their shop at 37, close to the Golden Tulip Restaurant, adjacent to the MaxMart shopping center. You can also explore their collections online through their website and shop for the latest trends endorsed by Ghana's A-listers. Follow them @freetheyouth_ghana on social media for updates on the latest creations.
2. Threaded Tribes – Smock and African Print
If you’ve always wanted to try smocks but found them a little too heavy for the heat, we have got a solution for you! Threaded Tribes celebrates African elegance by creating beautiful and light garments inspired by smocks and African prints. With an online presence, you can easily browse their impressive collections and order your favorite pieces from the comfort of your home. Discover artistry in Ghanaian fashion through Threaded Tribes' website and online shop. Keep an eye out @threadedtribes on social media for updates on new releases.
3. Hashim – Wearable Art
Hashim takes fashion to another level with wearable art. He offers a range of creatively designed t-shirts, shorts, and crop tops adorned with aesthetic drawings of celebrities, album cover art, and designs all made by the artist himself, Hashim. His clothing line is unique and affordable. Keep an eye out on his website and social media @hashim for seasonal releases, and updates on the latest creations.
4. SwimsbyDidi – Redefining Swimwear and Body Positivity
SwimsbyDidi is a Ghanaian bikini line that's on a mission to promote female body positivity. If you are a Twitter bird or X-user *eye-roll* you may have come across the word "dikini" on Ghana Twitter. Well, they did that! They rebranded the word bikini and everyone fell in line. You can explore their affordable and stylish offerings on their website and online shop, where you'll find swimsuits that not only celebrate confidence and diversity but also Ghanaian culture, especially with the Ghana girl essential bikini line. Follow them @swimsbydidi on social media for updates on the latest creations.
5. Silk and Satin – Tie and Dye
Silk and Satin started with tie-dye t-shirts and has blossomed into a full-fledged fashion line. Their collection includes dresses, loungewear, hoodies, and more, all crafted with beautiful tie-dye patterns. The affordability of their pieces makes them even more appealing. You can shop for their unisex t-shirts and dresses. Follow them @silkandsatin_co on social media for updates on the latest creations.
6. Neesapparel - Crochet Creations
For those looking to catch a breeze in crochet and take a day off from the heat, Neesapparel offers a delightful range of crochet creations. They ship worldwide, making their charming crochet items accessible to everyone. Whether you're in Ghana or elsewhere, their online shop and website are your portals to the world of crochet fashion. You can find them @neesapparel on social media.
Ghana's fashion scene is active and alive with creativity and authenticity, and these local brands are at the forefront of this renaissance. By supporting these Ghanaian fashion gems, you not only enrich your wardrobe with unique pieces but also contribute to the growth of a thriving local industry.
